Basics Of Search Engine Optimization:-
The method that is used to increase the frequency of visit to the website is SEO. The result that is returned from the search engine is optimized to attract more users to the site or increase the traffic of the website. It is also referred to as the process of getting traffic to the webpage from a search engine’s result.
The Evolution Of SEO:-
The early search engines mainly contained keywords which did not represent the sites’ actual content. Only after a quarter century, SEO has evolved from a single idea to a breathtaking structure which connects this world of unquenchable Knowledge-hungry individuals to the right source of information.
Why Does A Website Need SEO:-
Search engines are aroadway that leads a customer to what the site has to offer. If the search engine cannot find a specific site, the site will not be getting any traffic. So the tag lines used in the website contain an extraordinary value. Here comes the use of SEO professionals who use acertain keyword to attract more traffic by optimizing the site.
SEO Looks For Certain Key Features Which Should Be On a Website:-
Search engines have internal algorithms that can never be predictable but some factors that can certainly influence the search result that will bring the website on higher ranking on the search result:-
·The Quality of the content.
·The most important is the Schema markup which turns the search into rich media playground.
SEO Is Not The Appropriate Marketing Strategy For Every Website:-
Search engines cannot be waged for organic search traffic, and their algorithms vary frequently. Owing to this absenceof continued referral, a business website which relies totally on the search engine traffic can undergo drastic losses.
The Search Engines Are Dominant Based In The Target Market:-
The search engines’ share differs from one market to another market. For example, as per the statement of Google’s CEO, Google represented 75% of all the searches in The United Nations itself. There are few large markets outside the USA where Google lacks behind a local player. The examples are China, Japan where Baidu, Yahoo! are the market leaders.
Black Hat & White Hat SEO:-
Black hat SEO is the technique of using aggressive strategies of SEO to get higher placements in the search result. It does not focus on human audience. These techniques are followed by someone who wants a quick come-back to their site. Black Hat follows strategies which break search engine rules and can get the site banned.
Just like the opposite face, White hat strategies use keywords and keyword analysis to draw human audience. Techniques like writing keywords and Metadata according to the relevance, back linking and link building.
The Most Important Of All About SEO:-
Something that all must consider before optimizing their webpage for more traffic from the search engine results is the physical size of the web page. Lesser the size, lesser time will it take to open. For excellent web design and Search Engine Optimization of your website you should hire professional companies like atomic design rochester seo & found yourself at the top of the serach engine rankings.